April 24, 2025, goes down in smartphone history as the day Motorola launched a total of three brand-new flip phones. Although at least one of these is not a giant advancement over its predecessor (I’m referencing our Razr Plus (2025) vs Razr Plus (2024) initial preview), the fresh trio’s announcement could mean that foldables are off to a new direction. A direction that could, in theory, make our access to foldables easier.
ADThese are the three new flip models:
- Razr Ultra (2025)
- Razr Plus (2025)
- Razr (2025)
The company is no longer targeting just tech enthusiasts or luxury buyers. Instead, it’s attempting something few brands have done in this space: offering foldables for multiple budgets without diluting the brand’s premium image. This three-tier launch could be seen as a strategic expansion… and a reflection of how far the foldable category has come.
Image credit – PhoneArena
The Razr Ultra (2025) sits at the top, of course. It’s priced at $1,300 and marketed as the most powerful flip phone available. It’s followed by the Razr Plus (2025) at $1,000, which maintains many premium features with a slightly less aggressive spec sheet. Lastly, the standard Razr (2025), at $700, aims to be the most accessible option in the family.
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